Who do you serve? Defining your ideal client is one of the most important steps before building a website. The more specific you are about who your ideal client is, the better you'll be able tospeak to their needs when they visit your site.

Here are some questions to ask yourself while doing an ideal client analysis:

*Who do you have a passion for serving?
*What are their biggest pains?
*Are they men or women?
*What level at they in their business or situation: newbies, established, or experts?
*What are their values?
*What are their biggest goals?
*What is their personality?

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