You may not be aware of all that you can do with Twitter
In spite of the 140-character (with spaces) limitation per tweet, you can still accomplish a great deal with each tweet that you send. When it comes to your content marketing efforts, the fact is that if you haven't done it already, you should make Twitter a permanent part of your content marketing strategy. As a social media tool, it has proven itself as a permanent member of the social media repository (or, at least, as permanent as anything can possibly be).
With that said, if you have a small (or relatively small) number of followers, it is time that you think about taking measures to increase that number. It can only benefit your business. Of course, it goes without saying that your number of followers (whatever that number happens to be) will not be very useful if those followers don't engage with you and your brand.
You don't merely want to increase your number of followers, you want to increase the number of followers with whom you can share a mutually beneficial relationship. Your constant desire should be to engage the right people for your brand and for your business.
Persevere and be patient
Persistence and consistency are two extremely important qualities when it comes to engaging people through Twitter (as well as the other social media channels). If you want something to happen, you need to really stick with it and be committed to sharing great content with people a consistent number of days per week and on specific days of the week.
That is very important because, as you are building relationships with members of your target audience, those members will expect to see your content at regular intervals and it is your responsibility to make sure that they get what they want and need.
There are a few different ways that you can gain more Twitter followers but only you will be able to determine which of the following tips work for your particular business.
Make your Twitter profile more visible: The first concept that you want to ensure is that your Twitter profile is as easy for other people to find as possible. There are a few basic ways that you can accomplish that, such as making sure that your profile is as complete as possible. That means that you have your name, biography, geographic location, website URL, and photo (a headshot is preferable).
Promote your Twitter profile on other social media channels, website, etc.: Basically, the more opportunity you give people to connect with you on Twitter, the better your chances will be of increasing your number of Twitter followers. You want to make it as easy as possible for your target audience members to connect and interact with you. Not only will you find that existing online contacts will start to interact with you but there will also be other people who will reach out to you. Those people will be people who have not built relationships with you yet. It is a wonderful opportunity to increase your list of followers.
Connect Twitter with live events with which you are involved: This is one of the easiest things to do. Use the hashtag of the event and start engaging people while you are at the live event. You may be surprised at how interested other people are to know about what is happening at your live event. Communicating in that way will make it very easy for other people to stay involved with the event and it will boost your visibility and reputation at the same time.
Create a buzz about your brand and your offerings: If you have exciting products and/or services that you think may really entice other people, you should use a call-to-action (CTA) right in your tweet. Many people will be more than willing to check out what you have to offer. The CTA will allow the other people to reach out to you and start interacting.
Conclusion
Twitter followers are very important for your business. Twitter is a powerful social media tool and many people like to interact that way. You will want to leverage Twitter as much as you need and you will start to see positive results before too long. Your Twitter followers will increase and your online presence will become stronger and gain a greater momentum before you know it.
Of course, your ability to successfully acquire new Twitter followers will be closely connected to the quality of your content. If your content does what it is supposed to do, your followers will want to retweet what you have shared. That is one of your main objectives. Finally, it is important to keep in mind that not only do you want to increase the number of Twitter followers but you also want those followers to be top-quality and appropriate for your particular business.
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.
Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ.
Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).
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